The one metric to rule them all: Customer Effort Score

Launching a new product or service requires tremendous effort in defining the problem, crafting a solution, exploring alternates, and measuring impact. Yet it isn’t rare when despite having found a high impact solution to the problem, we find low adoption. This holds true for not only new launches but also any modifications to existing products … Continue reading The one metric to rule them all: Customer Effort Score

The beauty of simple tech

Complexity is a weak man’s crutch. The aim of technology is to eliminate friction and integrate itself into everyday life so seamlessly that you barely notice when it’s become an inseparable part. Good design draws upon minimum amount of conscious and cognitive effort.

Digital Cleanse

The world is becoming increasingly distraught about the influence of technology in daily life. Digital detoxes and cleanses are the flavor of the season. From tracking screen usage to minimalism extending from material possession to applications on devices, a large majority of the population is gravitating towards the idea of distancing themselves from the digital … Continue reading Digital Cleanse