Hello There! If you've been around a while, you'd have heard me talk about Coursera and the courses offered there, particularly those related to Social Psychology and the like. I am pleased to tell you that my love for Coursera continues (a little diminished because they no longer offer statements for the non paid track) … Continue reading Psychology of Popularity
I have in the past mentioned how social psychology needs to be leveraged upon and how the guys in the marketing department are way ahead of us in implementing the wealth of knowledge that social psychology/behavioral economics has to offer. Coursera once again comes to the rescue by partnering with Wesleyan University to offer a … Continue reading Social Psychologists
IKEA, cake mixes, create your own shoe by Converse – all of them hit on this universal law long before HR professionals started waking up to it. (I may be a little biased but I think most marketing people capitalize on behavioral economics way before HR catches on). What was this earth shattering, reforming realization? … Continue reading Labour of Love!
I have been a big fan of Dan Ariely's works; so when Coursera decided to launch the course 'A Beginner's Guide to Irrational Behaviour' by him, I wasted no time in enrolling. I have enjoyed watching each one of his lectures so far, but the one called 'Long lasting effects of decisions' left a long … Continue reading Irrational Behaviour
I stumbled across this interesting topic while browsing through Coursera. To be completely honest, I am extremely late in jumping on to the bandwagon which is currently discussing design thinking. The more I read about it, the more I hear people wonder if this is the new ‘business management fad’. I heard Andre Martin and … Continue reading Design Thinking