Differentiation: The key to great ideas

Good ideas usually have multiple differences. However, the key to finding the best ideas is to understand which differences lead to long-term competitive advantage. Basing your innovation purely on making something cheaper, or bundling offerings is short term thinking as it’s easy to replicate. The good ideas are these and much more. And the best ideas are so inventive there’s just no comparison.

On Brand vs Generic

A few weeks ago I wrote about my disagreement with referring to the business teams we support as our customers. This isn’t a widely accepted thought and today I will take my argument a step further by attributing the poor design of our HR interventions to this reference. Sounds contrary to popular belief, doesn’t it? We have been conditioned to believe that viewing our business as ‘customers’ will lead to better service. But it doesn’t.

Client, Customer or Team?

Once in a while I get asked a question that leaves me stumped; not because it doesn’t make sense but because over time my world view has taken its own twist on reality. One such question I was asked very recently as a part of product design exploration was – “Do you refer to the businesses you support as client or customers?”