Rethinking averages

There’s a famous story wherein a statistician tried crossing a river based on the knowledge that the average depth of the river was 6ft. If he were alive today, he’d tell you why averages can be dangerous. However, instead of recounting what happened to this statistician, let me narrate stories from closer to home. Based … Continue reading Rethinking averages

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The one metric to rule them all: Customer Effort Score

Launching a new product or service requires tremendous effort in defining the problem, crafting a solution, exploring alternates, and measuring impact. Yet it isn’t rare when despite having found a high impact solution to the problem, we find low adoption. This holds true for not only new launches but also any modifications to existing products … Continue reading The one metric to rule them all: Customer Effort Score