On Brand vs Generic

A few weeks ago I wrote about my disagreement with referring to the business teams we support as our customers. This isn’t a widely accepted thought and today I will take my argument a step further by attributing the poor design of our HR interventions to this reference. Sounds contrary to popular belief, doesn’t it? We have been conditioned to believe that viewing our business as ‘customers’ will lead to better service. But it doesn’t.

Data with a heart

I love data democracy, the power of being able to analyze data independently without being dependent on another individual. Products like these empower every individual in the organization to derive meaningful insights at team, business and organizational level. It doesn’t overwhelm nor fall short. Heartcount gracefully does all the hard work and allows you to jump straight to the meaningful insights.

Client, Customer or Team?

Once in a while I get asked a question that leaves me stumped; not because it doesn’t make sense but because over time my world view has taken its own twist on reality. One such question I was asked very recently as a part of product design exploration was – “Do you refer to the businesses you support as client or customers?”