I fear that this post may look a bit like an advertisement but an app as useful as this does require a dedicated post to itself. Also, there can be no better time than the beginning of the year (though I am 6 days late) to talk about ‘Timeful’. I am a fan of making … Continue reading Timeful
I have in the past mentioned how social psychology needs to be leveraged upon and how the guys in the marketing department are way ahead of us in implementing the wealth of knowledge that social psychology/behavioral economics has to offer. Coursera once again comes to the rescue by partnering with Wesleyan University to offer a … Continue reading Social Psychologists
IKEA, cake mixes, create your own shoe by Converse – all of them hit on this universal law long before HR professionals started waking up to it. (I may be a little biased but I think most marketing people capitalize on behavioral economics way before HR catches on). What was this earth shattering, reforming realization? … Continue reading Labour of Love!
I have been a big fan of Dan Ariely's works; so when Coursera decided to launch the course 'A Beginner's Guide to Irrational Behaviour' by him, I wasted no time in enrolling. I have enjoyed watching each one of his lectures so far, but the one called 'Long lasting effects of decisions' left a long … Continue reading Irrational Behaviour