Expectations are a moving target

Every leading product organization releases an upgrade every year if not more often. We refresh advertisements every season. Channel partners are reviewed, added or, removed at regular intervals and even logos get redesigned. Then you turn the lens inwards into the organization and gasp! How did we get this static? The performance management system was … Continue reading Expectations are a moving target


The beauty of simple tech

Complexity is a weak man’s crutch. The aim of technology is to eliminate friction and integrate itself into everyday life so seamlessly that you barely notice when it’s become an inseparable part. Good design draws upon minimum amount of conscious and cognitive effort.