What stops us from acting in our best interest?

June 20, 2023 ~ Ankita Poddar ~ Leave a comment

Last week, I had the opportunity to be in the same room as one of the people I admire the most. You may know by now that I call myself a behavioral economics enthusiast and am a big fan of Dan Ariely. When I heard that he was going to be in the same town … Continue reading What stops us from acting in our best interest?

Labour of Love!

April 8, 2014April 11, 2014 ~ Ankita Poddar ~ 1 Comment

IKEA, cake mixes, create your own shoe by Converse – all of them hit on this universal law long before HR professionals started waking up to it. (I may be a little biased but I think most marketing people capitalize on behavioral economics way before HR catches on). What was this earth shattering, reforming realization? … Continue reading Labour of Love!