Creative Destruction: The key to innovation  

My father often jokes that he and I live better lives than Queen Victoria did. At first glance, this comparison seems absurd - after all, she ruled the world's most powerful empire of her time. Yet, while Her Majesty commanded vast resources and armies, she lacked what we consider basic amenities today: no temperature control … Continue reading Creative Destruction: The key to innovation  

The one metric to rule them all: Customer Effort Score

Launching a new product or service requires tremendous effort in defining the problem, crafting a solution, exploring alternates, and measuring impact. Yet it isn’t rare when despite having found a high impact solution to the problem, we find low adoption. This holds true for not only new launches but also any modifications to existing products … Continue reading The one metric to rule them all: Customer Effort Score

Differentiation: The key to great ideas

Good ideas usually have multiple differences. However, the key to finding the best ideas is to understand which differences lead to long-term competitive advantage. Basing your innovation purely on making something cheaper, or bundling offerings is short term thinking as it’s easy to replicate. The good ideas are these and much more. And the best ideas are so inventive there’s just no comparison.