Client, Customer or Team?

Once in a while I get asked a question that leaves me stumped; not because it doesn’t make sense but because over time my world view has taken its own twist on reality. One such question I was asked very recently as a part of product design exploration was – “Do you refer to the businesses you support as client or customers?”

Battling burnout: A fight against artificial urgency

In 2019, the World Health Organization (WHO) classified burnout as an ‘occupational phenomenon’. While it hasn’t yet been classified as a medical condition, if the latest studies are anything to go by, it is well on the path to becoming one. According to a 2018 Gallup study of 7500 employees, 23% of employees reported feeling burned out at … Continue reading Battling burnout: A fight against artificial urgency