Good ideas usually have multiple differences. However, the key to finding the best ideas is to understand which differences lead to long-term competitive advantage. Basing your innovation purely on making something cheaper, or bundling offerings is short term thinking as it’s easy to replicate. The good ideas are these and much more. And the best ideas are so inventive there’s just no comparison.
Backcasting starts by taking a leap into the future and embracing all that is preposterous. It focuses on all that outrageous, unique and breaks the shackles of feasibility.